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Customer story

The Stone

“Photopilot helps us accelerate our growth ambitions in the competitive online fashion market”

Tamara Kransen Head of e-commerce, The Stone

Multibrand fashion retailer with 55 stores. The in-house studio is directly linked: photographing and editing run parallel, without an export step.

www.thestone.nl
Model photography in a bright fashion studio
How it works in practice The Stone
Watch the studio in action

From model shoot to webshop

Each shot goes to the correct item and progresses to sales-ready images.

YouTube video thumbnail
Tamara Kransen
Customer perspective

With Photopilot, we have achieved a significant breakthrough in the efficiency of our photography process. Model photos are available through the use of Photopilot software online the same day. Going live immediately with our (model) photos positively impacts our online conversion rates. Clothing on models sells better.

In addition to the faster processing, automation saves us 0.8 FTE.

Tamara Kransen Head of e-commerce, The Stone
How it works in practice

From studio photo to product page

  1. Direct

    Studio directly linked

    Studio photos are immediately with the correct product.

  2. Automatic

    Image editing in house style

    Crop, color, and grid according to the image standard.

  3. Per brand

    Content in the brand voice

    Product description and SEO automatically approved per brand.

  4. After approval

    Live in Shopware

    Image, text, and Shop the Look relationships on the product page.

Model photos automatically in your webshop

Curious about what this means for your collection?

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FAQ

Frequently Asked Questions

What was the situation at The Stone before Photopilot?

The Stone is a multibrand fashion retailer with 55 physical stores and a webshop. The collection is broad and changes quickly, making model photography a daily bottleneck.

AI model images

How is The Stone's photo studio connected to Photopilot?

Directly on Photopilot Studio: shooting and editing occur simultaneously, without an export step. Images, text, and Shop the Look relationships are then synchronized to Shopware.

Studio

What result does The Stone mention themselves?

In her quote on this page, Tamara Kransen, Head of e-commerce, mentions a positive impact on online conversion and a saving of 0.8 FTE.

Does The Stone team need to review every image and text?

No. Automatic approval can be set per brand or collection; only exceptions go to the team. This also applies to the product description, SEO title, and meta description.

Product texts