PhotopilotPhotopilot

Packshot editing

Mannequins removed, cropped to your template, and live automatically or after review.

Checkered blazer on a dress form in the studioMannequin
Checkered blazer as a ghost packshot with visible lining, made from a mannequin photoPackshot
Actual production result at Van Tilburg
How it works in practice

From set image standard to sales-ready photo set

Define once how your packshots should look. Each photo then follows the same quality rules, whether from your own studio or a supplier. For each brand or collection, choose what publishes automatically; only exceptions you deliberately want to review remain visible to your team.

You see which steps are active, which rules apply per image type, and what is ultimately published. Standard edits do not cost extra credits within the monthly plan; only generative AI is charged per image.

Settings

Set image rules once

Split model and packshot photography and determine per route background, shadow, template, color correction, cropping, and exceptions. New images then automatically follow the same standard.

Control

Source image and results side by side

In the production interface, the source image, model image, front view and back view appear side by side. Let trusted brands and collections flow through automatically; only exceptions need attention.

AI routes

Choose per AI packshot for speed, price, or maximum quality

Photopilot works with a wide range of carefully selected image models. This means you are not tied to one model: large volumes can follow a cost-effective automatic route, while hero and detail images can follow a more precise route.

Dynamic scaling

Each packshot in the true ratio.

Actual sizes from your item data determine how large a product appears in the image.

Photopilot uses the product type and known dimensions to depict the product credibly. A suitcase, table lamp, or serum does not get the same crop as a blouse.

  1. Packshot of an olive Bric's Taormina carry-on suitcase, 55 cm

    55 cm Carry-on

  2. Packshot of the same Bric's Taormina suitcase, 69 cm

    69 cm Medium-sized

  3. Packshot of the same Bric's Taormina suitcase, 75 cm

    75 cm Large

Duifhuizen: three suitcases on the same canvas, wheels aligned.
  • Sizes from your article data
  • Own scale and margin per product type
  • Optional with shadow

Missing sizes? Then you see an exception, not a guess.

View the Duifhuizen case
Included in the monthly plan

Fixed image rules, no extra credits.

Set once; every new photo follows the same standard.

  • Grid For each item group, you set the grid: how large the item appears, where the shoulder line falls, and how much space remains around it. Each new photo automatically follows that standard.
  • Background and color Backgrounds are cleaned to soft white, with subtle shadow preserved or added. Color profiles stay consistent between camera shoots and supplier images, so the collection feels like one whole.
  • Image slots Square for the product page, portrait for social media, wide for the hero banner. Each output variant has its own crop rules, format, and destination.
  • To the correct item With the file name, EAN, supplier code, or barcode, Photopilot links each photo to the correct article. This is followed by automatic approval or a quick review by your team.
  • Publish To Shopware, WooCommerce, BigCommerce, or FTP, automatically or after review.
Review environment with model image and packshots per image slot
Daily review at Rinsma, per image slot
Fixed editing steps

Every packshot runs through the same fixed actions

The order is fixed. First, the image is cleaned up, then crop, color, shadow, and export follow. You can use different settings per brand or article group, while the result remains predictable.

For your team, this remains clear: you define differences in advance, instead of editing each photo separately.

Background

Remove edges, imperfections, and excess space before making the final crop.

Included · no extra credits

Grid

Place the article on your fixed guide lines, with article-group-specific margins and ratio.

Included · no extra credits

Color correction

Correct white balance and product color based on reference images and previously approved photos.

Included · no extra credits

AI shadow

Add a subtle shadow when the product would otherwise look too flat or floating.

Included · no extra credits

Export

Write filename, format, order and channel according to the publication rules.

Included · no extra credits

Truly from production

Real packshots from our customers

Small the incoming photo, large the approved packshot.

  • Black turtleneck with POLO letters and snowflake pattern on a mannequin in the studioThe same turtleneck as packshot without mannequin, with the knit pattern sharp to the sleeves
    Van Tilburg , turtleneck Mannequin to packshot
  • Neon yellow short jacket with horn buttons on a mannequinThe same neon yellow jacket as packshot, without mannequin and with the same color
    Van Dijk , jacket Mannequin to packshot
  • Red patent leather skirt with belt on a mannequinThe same red patent leather skirt as packshot, with the shine and belt of the original
    Van Dijk , skirt Mannequin to packshot
  • Plaid flannel shirt on a mannequinThe same plaid shirt as ghost packshot, with the check and collar of the original
    Van Dal , shirt Mannequin to packshot
  • Dark blue pants on a clothing rack in the studio, photographed with a phoneThe same pants as standalone packshot with wide legs
    Berden , pants Clothing rack to packshot
  • Beige knitted cardigan on a black background, as supplied by the vendorThe same knitted cardigan standalone on white
    Rinsma , cardigan Vendor photo to packshot
  • Blue-gray ski jacket on a sand-colored background, as supplied by the vendorThe same ski jacket large in frame on light gray
    SkiHut , ski jacket Vendor photo to packshot
  • Cow print shopper on a turntable in the studioThe same cow print shopper as packshot on light gray
    Duifhuizen , shopper Studio photo to packshot

Curious about your own photos?

AI image generation

Four AI routes and one without generative AI.

Always the latest image models; you choose which version goes live.

€0,05 starting price per queued AI image, ready within 24 hours Immediate processing from approximately €0.12. The final price depends on speed, resolution, and desired precision.
  • Standard Fast and affordable, with strong color retention.
  • Fabric expert The most faithful to fabric texture, wash, and prints.
  • Precision More accurately follows prints, logos, and labels.
  • Precision+ Highest detail: text, labels, and lining.
  • Custom model Without generative AI, from your own photo. Temporarily free.
  • Comparator All versions side by side, showing how much each resembles your source photo.

Cropping, templates, standard background removal, shadow, color, and export are included in the monthly plan.

Before · model imageLight blue polo on model as source image for an AI packshot
After · AI packshotLight blue polo as standalone AI packshot from the same model image
Real production result From model image to sales-ready AI packshot
AI packshots

A sales-ready packshot, even without a packshot shoot

Remove mannequin

From mannequin to ghost packshot, with realistic interior

Photopilot recognizes the silhouette, removes the mannequin, and retains fit and folds as the garment falls. Do you have a separate shot of the lining and inner label? It is automatically combined in the final result, making your packshot look like a realistically hanging garment.

Also works with one source image as a backup. This creates a clean ghost packshot without a visible interior.

Model to packshot

No separate shoot needed for your packshot

Only have model photos and no separate packshot? Photopilot automatically generates a packshot. The garment is isolated from the model photo, corrected, and placed on a clean white background, so you still have a product page-worthy hero for each item.

The generated packshot shows no label on the inside and can also be displayed as an extra image slot alongside your existing packshots, without overwriting existing slots.

Directly from the studio into the system

No manual uploads, no manual naming

Photopilot Studio connects with your Canon camera. Profoto, OrbitVu, and Capture One can follow via your existing studio output. The photographer shoots, and our software places each shot directly with the right item and in the right image slot, whether it's front, back, detail, or hero. No folder work and no ambiguity about which photo belongs to which item.

Photograph from Studio

Photopilot Studio with Canon, or Profoto, OrbitVu, and Capture One via your studio output.

Slot already recognized

The studio knows which item you are photographing and in what posture.

Automated processing

Editing, mannequin remover, color correction, and templates are executed according to fixed rules.

FAQ

Frequently Asked Questions

How does Photopilot remove a mannequin from a packshot?

Photopilot recognizes the silhouette, removes the mannequin, and retains fit and folds. With a separate lining shot, a realistic ghost-packshot with a visible interior is created. With one source image, a clean ghost-packshot without a visible interior is created.

Does dynamic scaling work for every product?

Dynamic scaling works once the necessary product dimensions are complete. Photopilot uses the product type and dimensions, so a suitcase, table lamp, or serum will not have the same crop as a blouse. If dimensions are missing, the item remains visible as an exception.

Can Photopilot create a packshot from just a model photo?

Yes. The garment is isolated from the model photo, corrected, and placed on a clean white background. The generated packshot shows no label on the inside and can stand as an extra image slot next to your existing packshots, without overwriting existing slots.

What does automatic packshot editing cost?

Layout, shadow, color correction, and background are included in the monthly plan. Only generative AI is billed per image: from €0.05 per queued image, or immediately from around €0.12.

Do I have to approve every packshot before publishing?

No, per brand or collection you choose automatic approval or a selected review step. Then images go directly to Shopware, WooCommerce, BigCommerce, or a custom FTP destination.