PhotopilotPhotopilot
For management

Product images and text, automatically ready for every sales channel.

Photopilot retrieves images from Fashion Cloud, suppliers, or your own photos, edits them according to your image rules, writes the texts, and publishes everything online. With AI, it can also create model photos if you want.

Your industry

Supplier images, your own photos, and copy online automatically.

From sample to online store, Fashion Cloud, and brand portal in days.

Every bag and suitcase at the right scale, using the dimensions from your POS system.

  • ±1,500 hours saved per year Sample calculation for 5,000 items per year
  • ±1,140 hours saved per year Sample calculation for 5,000 items per year
  • ±1,580 hours saved per year Sample calculation for 5,000 items per year
  • From €500 per month For 5,000 products, €750 per month · no setup costs
  • Cancel monthly Data in the EU, hosted in Amsterdam
Output Model shotAI model image: man in a striped zip sweater and jeans, against a light background
Packshot of the same striped sweater with a short zipperInput Packshot
Actual production result at Van Dal Packshot → AI model image More about AI model images
Output Campaign imageThe same look mid-jump, in front of a shop window
Bordeaux red bomber jacket as packshotBordeaux red polo sweater as packshotBordeaux red cap as packshotOlive green trousers as packshotInput 4 packshots
From production Four items, one look More about Shop the Look
Output Model shotAI model image: 170 cm tall woman holding a 41 cm wide black Laurent David shopper
Packshot (three-quarter): Laurent David EsteeInput Packshot (three-quarter)
Actual production result at Duifhuizen Model 170 cm · shopper 41 cm · ✓ scale is correct View the case

What Photopilot does.

Images from suppliers, Fashion Cloud, or your own photos: automatically retrieved, matched, edited, and published online.

  1. Supplier image of an ankle boot, as received
    Supplier image
  2. The same ankle boot cut out, with shadow, in your fixed framing
    In your fixed crop
  3. Live After approval, automatically live in your online store with your file names.

Actual production result at Van Tilburg

  1. Zip sweater photographed in the showroom
    Photo in the showroom
  2. The same zip sweater as a packshot
    Packshot
  3. Live Live in your online store, on Fashion Cloud, and in your brand portal.

Real production result at Genti

  1. Shopper bag as photographed
    Own photo
  2. The same shopper bag as a scaled packshot
    Packshot
  3. Live Live in your online store, with sizes from your POS system.

Actual production result at Duifhuizen

“Publishing our (model) photos immediately has a positive impact on our online conversion rates. Clothing sells better on a model.”
Tamara Kransen Head of e-commerce, The Stone
Trusted by retailers and brands
The StoneBerden FashionRinsma ModepleinVan DijkJeroen BeekmanVan Tilburg Mode & SportDuifhuizenSkiHutVan Dal MannenmodeCalico ClubGentiHarper & Yve

What you get out of it.

Check how you work now and choose how you want to work. The difference is calculated immediately.

What you get back each year

Now ±1,920 hours per year, soon ±420 hours.

You save ±1,500 hours (±38 workweeks), ±€45,000 in labor costs per year.

Photopilot costs ⁠€9,050 per year; the hours you get back are worth ⁠€45,000. That is ⁠4.9× the cost. There are no setup costs: you pay ±⁠€750 per month and get ±⁠€3,800 back in hours. ⁠€9,050 = monthly plan ⁠€750 × 12 + ±⁠€50 AI copy (⁠5,000 items × ⁠€0.01).

Automating only the manual work saves €45,000; adding AI model photos saves €52,500.

Estimated revenue impact, separate from the savings ≈⁠€150,000 in revenue ⁠7 days sooner, and less inventory to mark down.

Now ±1,600 hours per year, soon ±460 hours.

You save ±1,140 hours (±29 workweeks), ±€34,200 in labor costs per year.

Photopilot costs ⁠€9,050 per year; the hours you get back are worth ⁠€34,200. That is ⁠3.7× the cost. There are no setup costs: you pay ±⁠€750 per month and get ±⁠€2,900 back in hours. ⁠€9,050 = monthly plan ⁠€750 × 12 + ±⁠€50 AI copy (⁠5,000 items × ⁠€0.01).

Automating only the manual work saves €34,200; adding AI model photos saves €35,400.

Estimated revenue impact, separate from the savings ≈⁠€150,000 in revenue ⁠7 days sooner, and less inventory to mark down.

Now ±2,000 hours per year, soon ±420 hours.

You save ±1,580 hours (±40 workweeks), ±€47,500 in labor costs per year.

Photopilot costs ⁠€9,050 per year; the hours you get back are worth ⁠€47,500. That is ⁠5.2× the cost. There are no setup costs: you pay ±⁠€750 per month and get ±⁠€4,000 back in hours. ⁠€9,050 = monthly plan ⁠€750 × 12 + ±⁠€50 AI copy (⁠5,000 items × ⁠€0.01).

Automating only the manual work saves €47,500; adding AI model photos saves €55,000.

Estimated revenue impact, separate from the savings ≈⁠€150,000 in revenue ⁠7 days sooner, and less inventory to mark down.

See the breakdown
How do you work now?
How do you work now?
How do you work now?
Choose how you want to work
“Thanks to Photopilot, we publish many brands up to 2-3 times faster online.”
Kevin Pilasky E-commerce manager, Van Dijk
See the breakdown
At ⁠5,000 products per year, ±⁠20,200 images
Adjust the hours

Enter your own minutes per item or hours per year.

  1. Collect supplier images
    Now Email, download, rename E-commerce 3 min per item 1–2 weeks 250hours
    With Photopilot No more email and downloads. Automatically from portal, FTP, or upload Stays as it is now with this workflow Direct 0hours
    In your monthly plan Not applicable
  2. Search Fashion Cloud images
    Now Search and download per brand E-commerce 2 min per item 1–2 days 167hours
    With Photopilot Every brand completed automatically. Automatically per EAN with the item Stays as it is now with this workflow Direct 0hours
    In your monthly plan Not applicable
  3. Link photos to the item
    Now Keep track of filenames and folders E-commerce 2 min per item 1 day 167hours
    With Photopilot No more managing folders. By EAN, item number, or scan in the studio Stays as it is now with this workflow Direct 0hours
    In your monthly plan Not applicable
  4. Crop and export
    Now Per photo in Photoshop Retouching 5 min per item 2–3 days 417hours
    With Photopilot Every photo is immediately in your fixed crop. Fixed image rules per product group Stays as it is now with this workflow Direct 0hours
    In your monthly plan Not applicable
  5. Writing product texts
    Now Per item and per language Copywriter 5 min per item 1 week 417hours
    With Photopilot Copy in every language, ready with the photos. In your own tone of voice, from €0.01 per product Stays as it is now with this workflow Within 24 hours 0hours
    AI per use Not applicable
  6. Upload to the webshop
    Now Export and upload per channel E-commerce 3 min per item 1–2 days 250hours
    With Photopilot Live without export. Approve in one screen, then automatically live Stays as it is now with this workflow 2 min per item 1–2 days 167hours
    In your monthly plan Not applicable
  7. Arrange model photos
    Now Shoot day, model and styling Marketing 3 min per item 2–4 weeks 4 hours per shoot day for ±80 items 250hours
    With Photopilot A model photo without a shoot day. Own shoot directly linked, or an AI model image Stays as it is now with this workflow Within 24 hours 250hours
    Own shoot or AI Not applicable
Per year Now ≈ 1,917 hours ≈ €57,500With Photopilot ≈ 417 hours ≈ €12,500
  1. Collect and pack samples
    Now Per collection Purchasing 2 min per item 2–3 days 167hours
    With Photopilot Samples stay in the showroom. Shoot in the showroom yourself with an iPhone or the Studio app; samples stay in-house Stays as it is now with this workflow 3 min per item 2–3 days Front and back: one minute more than packing, with no shipping or waiting for the studio 250hours
    In your monthly plan Not applicable
  2. Samples to and from the photo studio
    Now Shipping, administration, and returns Logistics 2 min per item 1–2 weeks 167hours
    With Photopilot No more shipments. No longer needed Stays as it is now with this workflow Direct 0hours
    In your monthly plan Not applicable
  3. Email briefing and corrections
    Now Often 2–3 rounds per collection Brand manager 40 hours per year 1–2 weeks ±20 hours per collection, 2 collections 40hours
    With Photopilot No correction rounds by email. Fixed image rules per product group Stays as it is now with this workflow Direct 0hours
    In your monthly plan Not applicable
  4. Check the delivery
    Now Correct item, color, and crop E-commerce 2 min per item 1 week 167hours
    With Photopilot Everything for a product on one screen. Approve in one screen Stays as it is now with this workflow 2 min per item 1–2 days 167hours
    In your monthly plan Not applicable
  5. Rename files
    Now Item number and color, per image E-commerce 2 min per item 1 week 167hours
    With Photopilot Filenames are correct automatically. Automatically by item number and color Stays as it is now with this workflow Direct 0hours
    In your monthly plan Not applicable
  6. Upload to your online store and B2B shop
    Now Repeated for each channel E-commerce 3 min per item 1–2 days 250hours
    With Photopilot All channels go live at once. Live automatically or after review Stays as it is now with this workflow Direct 0hours
    In your monthly plan Not applicable
  7. Upload to Fashion Cloud
    Now For your retailers E-commerce 1 min per item 1 week 83hours
    With Photopilot Retailers see the same version. The same approved version, automatically Stays as it is now with this workflow Direct 0hours
    In your monthly plan Not applicable
  8. Write and translate copy
    Now Per item and per language Copywriter 5 min per item 2–4 weeks 417hours
    With Photopilot Every language ready at once. In your own tone of voice, in any language Stays as it is now with this workflow Within 24 hours 0hours
    AI per use Not applicable
  9. Image requests from retailers
    Now Emails, WeTransfer, and links Sales support 100 hours per year Ongoing ±2 hours per week 100hours
    With Photopilot Retailers help themselves. Retailers download it themselves from your brand portal Stays as it is now with this workflow Direct 0hours
    In your monthly plan Not applicable
  10. Arrange model photos
    Now Separate shoot or creator Marketing 40 hours per year 2–6 weeks ±20 hours per collection, 2 collections 40hours
    With Photopilot A model photo without a shoot day. Own shoot directly linked, or an AI model image Stays as it is now with this workflow Within 24 hours 40hours
    Own shoot or AI Not applicable
Per year Now ≈ 1,597 hours ≈ €47,900With Photopilot ≈ 457 hours ≈ €13,700
  1. Collect supplier images
    Now Email, download, rename E-commerce 3 min per item 1–2 weeks 250hours
    With Photopilot No more email and downloads. Automatically from portal, FTP, or upload Stays as it is now with this workflow Direct 0hours
    In your monthly plan Not applicable
  2. Look up dimensions and capacity
    Now Height, width, depth, and liters E-commerce 3 min per item 2–3 days 250hours
    With Photopilot Sizes come from your POS. From your POS or ERP Stays as it is now with this workflow Direct 0hours
    In your monthly plan Not applicable
  3. Link photos to the item
    Now Keep track of filenames and folders E-commerce 2 min per item 1 day 167hours
    With Photopilot No more managing folders. By EAN or item number Stays as it is now with this workflow Direct 0hours
    In your monthly plan Not applicable
  4. Crop and scale
    Now Every bag in the same crop Retouching 5 min per item 2–3 days 417hours
    With Photopilot Every bag shown at the right scale. Every bag to scale, in your fixed crop Stays as it is now with this workflow Direct 0hours
    In your monthly plan Not applicable
  5. Writing product texts
    Now Material, compartments, and dimensions Copywriter 5 min per item 1 week 417hours
    With Photopilot Copy with the actual measurements. With material, compartments, and sizes, from €0.01 per product Stays as it is now with this workflow Within 24 hours 0hours
    AI per use Not applicable
  6. Upload to the webshop
    Now Export and upload per channel E-commerce 3 min per item 1–2 days 250hours
    With Photopilot Live without export. Approve in one screen, then automatically live Stays as it is now with this workflow 2 min per item 1–2 days 167hours
    In your monthly plan Not applicable
  7. Arrange model photos
    Now Bag on a model, at the right scale Marketing 3 min per item 2–4 weeks 4 hours per shoot day for ±80 items 250hours
    With Photopilot A bag with a model, shown to scale. AI model photo at the right scale, or your own shoot Stays as it is now with this workflow Within 24 hours 250hours
    Own shoot or AI Not applicable
Per year Now ≈ 2,000 hours ≈ €60,000With Photopilot ≈ 417 hours ≈ €12,500

Even without AI images, it already saves a lot of time. Everything marked ‘In your monthly plan’ works without AI images: every pixel of your product comes from your own photo. Anything you do not automate stays as it is now.

All assumptions and sources by task

What it costs per year.

At 5,000 products per year.

Choose how you want to work

Can be combined by collection or item group. Anything you do not automate stays as it is.

  1. Automate only the manual work

    Fashion Cloud, supplier images, and your own photos are automatically retrieved, matched, edited, and published. Model photos stay as they are. Cropping, cutouts, and color are handled by our own AI; it does not create new images.

    Monthly plan only; AI texts optional, from €0.01 per product More about linking and editing
  2. Your own photoshoot, the rest automated

    You do the photography yourself, including the model photos. Photopilot matches, edits, and publishes them, and AI writes the product copy.

    Monthly plan + AI copy from €0.01 per product More about Photopilot Studio
  3. Model photos with AI too

    A photo with the iPhone is enough; Photopilot turns it into packshots, model images, and campaign images.

    Monthly plan + AI images from €0.05 More about AI model images

With Photopilot

Monthly plan €750 per month The monthly plan is the fixed monthly fee for Photopilot, based on your number of items. You pay for AI separately, per use. For 5,000 products per year, ±20,200 images. Price per item decreases with your volume
Included in the monthly plan
Image editing
  • Cropping & grid
  • Background removal, pipeline shadow & color correction
  • Format & filename
  • Link & image slots
  • Approve & publish
Modules
  • Fashion Cloud retrieve images and article data
  • Supplier images portals and FTP, AI import per use
  • Product texts AI text per use
  • AI images generation per use
AI usage
€50 5,000 × €0.01 for AI copy
Shoot days, models, and buyouts
€131,250 Stays as it is now with this workflow
Retouching and outsourced image work
In your monthly plan
Startup costs
None
Contract
Cancel monthly One-month cancellation notice, no fixed term
External costs with Photopilot, per year €140,300 Photopilot €9,050: monthly plan €750 × 12 + ±€50 AI usage Plus your own hours: ≈ 417 hours (≈ €12,500)

Now Example

Feel free to enter your own amounts.

€
€
€
days
Current external costs, per year €191,250Plus your own hours: ≈ 1,917 hours (≈ €57,500)

Assumptions for this example. The hours come from the overview above.

Annual difference, including hours and external costs ≈ €96,000 ±€45,000 lower labor costs (the hours above) and ±€51,000 lower external costs, after deducting Photopilot.

Online faster, full price for longer Estimate

A product that is not online yet cannot sell. This is not a saving, but revenue that comes in sooner and less inventory that needs to be marked down. Enter your own figures.

Earlier revenue, estimated ≈ € 150,000 per year Items × sales per week × price × weeks earlier online How we calculate this

This is a calculation example, not a quote. View all prices

Photopilot in numbers.

A Dutch company, built for apparel and retail.

978,000+ images processed
91,000 images processed in September 2026
362,000+ items managed
30,900 AI images and product texts created in 2026
15× more published images than last year (Jan–Sep)

Source: Photopilot production database, all paying customers combined, counted on October 6, 2026.

  • Positive cash flow
  • No debt
  • Escrow on request For enterprise contracts

Measured at our customers

All customer cases
  • Within 12 hours online after arrival
  • 60%+ online before stock arrives
  • ±40 s approval per item, averaged across all customers

Turnaround times: records from one of our customers, July–September 2026. Approval: average across all paying customers, September 2026.

Model photos from 5 cents.

A model photo for every item, from €0.05 per image: for 5,000 items, from €250 per year. Customers can see how something fits and how large it is.

  • Shoot day with studio, photographer, and model €26 per item Example: €1,500 + €600 per day, ±80 items per day
  • Creator or campaign shoot €43 per image Market example: €2,600 for 60 images
  • AI model photo in Photopilot €0.05 from, per image Queued, ready within 24 hours
  • One look, a model photo for every item The model photo of a look instantly becomes the model photo for every item in it.
  • At the right scale The sizes from your POS determine how large the bag appears on the model. Photopilot checks whether that is accurate.
  • More images for your retailers Model photos in your brand portal and in Fashion Cloud, for every retailer.
  • Bordeaux red bomber jacket as packshot
  • Bordeaux red polo sweater as packshot
  • Bordeaux red cap as packshot
  • Olive green trousers as packshot
  • The complete look on an AI model in the studioStudio
  • The same look on the AI model in front of a canal houseCampaign
From production Four items, one look: every item gets a model photo right away, both in the studio and as a campaign image.
  • AI model image: 170 cm woman with a black Enrico Benetti shoulder bag 28 cm wideModel 170 cm · shoulder bag 28 cm · ✓ scale is correct
  • AI model image: 175 cm woman with a dark brown Michael Kors Hamilton handbag 27.5 cm wideModel 175 cm · handbag 27.5 cm · ✓ scale is correct
  • AI model image: woman 175 cm tall next to a burgundy Suitsuit carry-on suitcase 54 cm highModel 175 cm · suitcase 54 cm · ✓ scale is correct
Actual production result at Duifhuizen View the case

Why model photos sell better

Customers judge clothing and bags best on a model. Without a model photo, they have to guess the fit and size, and are more likely to drop off.

Baymard Institute, user research on product pages source Read the breakdown
FAQ

Frequently Asked Questions

How much does Photopilot cost?

The monthly plan is the fixed monthly fee for Photopilot and depends on your number of items: from €500 per month, or €750 for 5,000 items per year. On top of that, you only pay for the AI usage you choose: product texts from €0.01, AI images from €0.05. For 5,000 items with AI texts, that is €9,050 per year: €750 × 12 + ±€50. No setup fees; integrations and onboarding are free. If you want to shoot photos yourself and do not yet have a studio, there is a one-time setup cost; with the iPhone app, you do not need one.

Are we tied to a contract?

No, Photopilot can be canceled monthly. The agreement runs indefinitely and can be canceled by either party with one month’s notice, in writing or by email. If you prefer certainty around pricing and capacity, we can also offer a longer contract.

How does the start work, and who does what?

We start with a 20-minute call about your sources and bottlenecks, and you get a concrete price. Photopilot then connects your POS or ERP and your webshop for free, defines the image rules with you, and helps your team get started; you can try it with your own items with no obligation. You assign one point of contact who knows the sources and webshop and decides what can go through automatically, arrange access to those systems, and approve the first items. You go live with one collection or one source and expand if it works for you; after that, your team mainly reviews exceptions, and we respond to questions within an hour on average.

How do I know this works in practice?

Our regular customers use Photopilot every workday, no customer has canceled their subscription, and our longest-running customer has been using it for almost three years. You do not have to take our word for it: we connect to your systems for free, and you can try it with your own items with no obligation.

When do we earn it back?

In our sample calculation, Photopilot saves a fashion retailer with 5,000 items per year ±1,500 hours, about 38 workweeks. You can use those hours for work that drives revenue, such as putting more items online, campaigns, and Shop the Look, or you may not need to hire for them; it is not money that automatically appears in your bank account. Calculate it using your own hours and labor costs: if those hours are worth more than the monthly plan plus AI usage, that applies from the first month, because there are no setup fees.

Where do you get the figures?

The hours under ‘Now’ are a sample calculation for 5,000 products per year, not customer data; adjust them to match how you work. With Photopilot, we use 2 minutes per product for approval; in September 2026, the measured average was 0.64 minute. Anything you do not automate remains in the calculation as it is now. We use €30 in labor costs per hour: the retail average (EU average, Eurostat 2025). Enter your own rate.

How do I know it is accurate?

Try it with your own items: we connect Photopilot to your systems for free, and you can test it with no obligation. Our regular customers use it every workday, and our longest-running customer has been using it for almost three years. First, record how long it currently takes an item to go from delivery to online; in Reporting, you can then see how much of your assortment is online and how much time your team spends on it.

Do we have to use AI, and do we stay in control?

That is up to you. Without AI images, Photopilot works with your own photos and supplier images: cutting out, cropping, and color matching, with every pixel of your product coming from your own photo. You can keep your photographer and studio. If you do choose AI images, such as model photos, they go through the same review as your other images, and real product dimensions control the scale. A fully generated face does not belong to an existing person; you should only use a real face if you have demonstrable permission from that person.

Does it work with our ERP and webshop?

We retrieve product data and images from systems including ACA/Retailium, Business Central, easyPOS, Stockbase, Fashion Cloud, and Adobe Commerce. Publishing goes directly to Shopware, WooCommerce, and BigCommerce, and to other systems via FTP/SFTP, Azure Blob, a webshop Excel file, or a webhook/REST API. In the demo, we will determine which integration fits your systems.

Who owns our images and data?

Yours, even if you stop. The photos you provide and the edited results belong to your organization; Photopilot only receives the usage rights needed to provide the service. Your data is stored in the EU, with hosting in Amsterdam. We do not use photos with people in them to train AI without a written agreement.

How dependent will we become on Photopilot?

Photopilot is an independent Dutch company, founded and owned by Richard Lindhout, with no retailer, brand, or fashion group behind it. It runs entirely on customer revenue, with no loans and no investor funding. Approved images and texts are already in your own webshop or export folder, and you can export everything via FTP, Excel, or the API. If you want extra assurance, we can agree on an escrow arrangement, an export guarantee, a transfer plan for your connections and data, or an SLA.

Take the sample calculation with you

Get the brochure with the sample calculation as a PDF in your inbox, then work through it with your team later.

Brochure for

Just your email address. No appointment needed.