Fashion Cloud as a fixed source for your product images
Supplier images, material, and care labels from Fashion Cloud, matched to the right item by EAN.
- In production
This is the route
- Every half hour, Photopilot checks which brands you are allowed to use in Fashion Cloud.
- Products and images from those brands are linked to your items by EAN.
- Material and care label information are included in the product text.
- The images use your crop and order, then go live automatically or after review.
Fashion Cloud at a glance
- What is exchanged
- Photopilot imports the brand permissions, products with their images, and item information from Fashion Cloud, such as material and care instructions. Images are linked to the correct item and color by EAN. If a barcode later moves to another product, Photopilot follows that move.
- How often
- Brand rights, products, and images are updated every half hour. A large initial import runs in batches and resumes where it left off after an interruption.
- What you provide
- A Fashion Cloud retailer account with an API token. Brands grant permission in Fashion Cloud themselves. Photopilot only sees the brands you have rights for.
- Good to know
- Fashion Cloud remains a source: Photopilot does not send anything back to it. If a product has no usable Fashion Cloud image, you will see that in the report, so the studio can shoot it intentionally.
Then in Photopilot
Let source data flow through to sales-ready product pages
Frequently Asked Questions
How often does Photopilot fetch new images from Fashion Cloud?
Every half hour. Brand permissions are updated just as often: if a brand gives you access, the images come in during the next run.
Which key does Photopilot use to match Fashion Cloud to our items?
By EAN. Any variant with an EAN in your item file can find a Fashion Cloud product, and that product's color determines which item the images belong to.
What does Photopilot need for the Fashion Cloud integration?
An API token from your Fashion Cloud retailer account. The brands control which brands participate through their permissions in Fashion Cloud.
What happens when a supplier has no image on Fashion Cloud?
Photopilot flags missing imagery per item, so you can fill the gaps through your studio, AI editing or another source.
Can I review Fashion Cloud images before publishing?
Yes, every image passes the same review and image rules as studio and AI imagery before it goes to your webshop or PIM.
First the trial route, then the technique
Fashion Cloud provides the materials. Photopilot links, edits, checks, and publishes it, keeping progress clear.
What is the source of truth?
Which fields, images, and barcodes define the item.
What can be automated?
Link, crop, and text, or show an exception first.
Where should it go?
Webshop, FTP, Azure, or API, before anything is built.









