About Photopilot
Independently built, together with our clients.
Photopilot is a Dutch software company for retailers. We started in fashion and develop the platform together with customers who use it every day.
100% Funded by customer revenue, from day one
0 Funded through external investment rounds
~3.200 Photos processed automatically per day
Since 2022 Photopilot runs in production at retailers
The people behind Photopilot
You speak with people who know the daily practice of retailers and understand how the technology works.
- Photopilot
Richard Lindhout
Founder & software engineerRichard saw that fashion retailers spent weeks each season cropping photos, renaming files, and emailing back and forth with photo studios. What started as a Photoshop script for one client grew into the platform now used by Berden, Rinsma, The Stone, Van Dijk, and Jeroen Beekman.
He builds and manages the platform with a small engineering team. For substantive questions about setup, integrations, or product choices, you connect directly with the team developing the solution.
For product and technical questions - Multiply Retail
Sander Goedhart
Sales & strategySander comes from fashion retail, with years of omnichannel experience on the client side, from studio and buying to e-commerce publication. He knows from his own practice where most time is lost during seasonal peaks, and helps from Multiply Retail to correctly implement Photopilot at every retailer.
For commercial questions, contracts, prices, or an initial overview of your approach, he is your contact point. We first check if Photopilot suits you and then discuss a possible trajectory.
For sales & onboarding
Sales partnership
Together with Multiply Retail
Multiply Retail supports us in sales and implementation. The team knows the fashion retail market from the inside and understands the practice of retailers, brands, and distributors.
- One point of contact for commercial questions, contracts, and prices
- Deep knowledge of fashion retail, from multibrand to boutique
- We build the software, Multiply turns it into a tailored approach for each client
- Photopilot is independently managed, Multiply is a trusted commercial partner with the same long-term vision
What being independent means for you
Because we are independent, we can quickly build improvements that customers notice in their daily work.
Independent company
Photopilot is led by the people who build and manage the platform. We don't have to follow external investors' goals and can choose what helps customers in the long term.
Funded by customer revenue
Photopilot has grown from day one with customer revenue. Therefore, we only build something new if it demonstrably makes work faster, better, or easier.
Fashion retail as a basis
We started in fashion retail. This gives us insight into large collections, the pressure of a new season, and the work between supplier, studio, and webshop. We use that experience for other retailers as well.
Short lines
You speak directly with people who know Photopilot and are building it. The same team evaluates questions, improvements, and new integrations.
Flexible product development
New features that truly make work easier
If a retailer sees a clear opportunity to save time or prevent errors, we investigate it quickly. What we build must then be reliably manageable and maintainable.
Start with the problem
New features start with a concrete problem: too much manual work, a collection that is online too late, varying image quality, or insufficient overview.
Quickly adjustable
If a new link or extra automation saves a lot of time, we can add it specifically. No lengthy decision-making process is needed.
Also usable for the next collection
We build a solution for one retailer in a way that it can be reused later. This keeps customization maintainable and works for future collections.
An AI-native company: why we move fast
We build Photopilot with a small team and AI agents that write, test, and review code. A customer request goes straight to the people building it.
A traditional software company
- Your request goes to an account manager
- They add it to the backlog as a ticket
- The team schedules it for an upcoming sprint
- After development and testing, a release follows
Weeks to months
Photopilot
- Your request goes straight to the people building Photopilot
- AI agents help write and test the change
- We review the result and ship it
Usually within a day
A real question from a fashion retailer, October 2, 2026
A customer wanted to filter the overview of products without images by his own product groups, such as long coats, dresses, and sweaters. His product feed does not include those groups.
- Request received by email
- Built and tested with AI agents
- Checked and approved
- Live with the customer
From request to live: under 3 hours, the same day.
Measured in September 2026: 398 improvements and fixes shipped, 87% of them within a day of the first version.
Automation in support and management
Compact team, short lines of communication
We are a compact team with fixed agreements for support, monitoring, and development. Automation helps us respond faster to anomalies; for your own workflow, you choose where automatic approval fits.
Faster response to questions
For a support question, our systems immediately gather the relevant data. This allows us to quickly see what's happening and respond more effectively.
You determine the publication rule
Per brand or collection, you decide whether Photopilot automatically approves or requests a review first. Our team does not decide for you.
Continuously monitored
We continuously monitor errors, delays, and notable patterns. If something goes wrong, an engineer immediately receives the information needed to intervene.
Grow without extra layers of consultation
Our systems grow with the number of customers. New retailers can therefore start quickly, while direct contact with our team remains.
- 24/7 Technical monitoring of the workflow
- Direct Critical signals to our support team
- Per brand Automatically approve or review first
- Human Escalation when an anomaly requires attention
What this means for you
Direct contact even with growth
New and existing customers have the same direct line to support and development. By automating recurring technical checks, our team has more time for substantive questions and customization.
Schedule a demo with your own materials
Send a few packshots from a recent collection; we'll show you what Photopilot does with them.
FAQ
Frequently Asked Questions
Who is behind Photopilot?
Photopilot is an independent Dutch software company, founded and owned by software engineer Richard Lindhout. He builds and manages the platform with a small engineering team. There is no retailer, brand, or fashion company behind it, so your product and customer data remain with an independent party.
Is Photopilot dependent on external investors?
No. Photopilot operates entirely on customer revenue, without loans or investor money, and is led by the people who build the platform.
What if Photopilot goes bankrupt?
Photopilot is entirely funded by customer revenue, with no loans or investor money. So, there's no financier who can pull the plug. Approved images and texts are already in your own webshop or export folder, and you can export everything via FTP, Excel, or the API. If you want extra assurance, we're happy to arrange that with you: an escrow agreement (the source code is held by an independent escrow party and becomes available if we fail to meet our obligations), an export guarantee (you can get your images, texts, and article data at any time in an open format), a transfer plan for your integrations and data, and fixed agreements on availability and support (SLA).
What is Multiply Retail's role with Photopilot?
Multiply Retail supports Photopilot in sales and implementation and is the contact for pricing and contracts. Photopilot develops the software and is independently managed.
Is Photopilot only intended for fashion retailers?
No. Photopilot started in fashion retail and uses that experience for other assortments as well.
Who do we contact if we are a Photopilot customer?
You communicate directly with people who know the platform and are building it. The workflow is monitored 24/7, and critical alerts go straight to the support team. Often, a solution is ready within an hour: thanks to our extensive integration tests, it goes directly to production in consultation with the development team, much faster than you're used to from software vendors.
How does Photopilot handle GDPR and where is our data stored?
The agreement includes a data processing agreement; Photopilot processes personal data only on behalf of the client. Application and database run in Amsterdam, CDN and file storage at Cloudflare in the EU, and email sending from Frankfurt.
What availability can we expect from Photopilot?
Photopilot aims for 99% availability annually, excluding planned maintenance. This maintenance occasionally occurs on Saturdays and is announced in advance whenever possible.
How quickly can you build a new feature or integration?
Just ask us: your question goes straight to the people who build Photopilot. If a feature or integration clearly saves time or prevents mistakes, we build it with that goal in mind. A new integration is usually ready within a day.