PhotopilotPhotopilot
For brands

Your entire collection in images. From studio shoot to campaign.

Your shoots automatically linked and edited, supplemented with AI images where you want. Then to your webshop and retailers.

  • Real shoots
  • AI campaigns
  • Your own sets
Sand-colored half-zip sweater as a ghost packshot, made from studio shots on a mannequin
Packshot
Studio shot of the same sweater on a mannequin
From this shot
Close-up of the zip and the white ribbed collar of the same sweater
Detail
Fashion brands and retailers already using Photopilot
The StoneBerden FashionRinsma ModepleinVan DijkJeroen BeekmanVan Tilburg Mode & SportDuifhuizenSkiHutVan Dal MannenmodeCalico ClubGentiHarper & Yve
You choose

A real shoot or AI images.

Your collection Items, colors, sizes, and EANs
Route A Canon
Studio with a Canon camera on a tripod, connected directly to Photopilot

Traditional shoot

Your own photographer and models, without generative AI. Photopilot does edit each image: cropping to your template, freestanding background, and color matching. This is done by our own AI, but it creates nothing new: every pixel of your product comes from your own photo.

  1. Scan item or set
  2. Shoot with your Canon
  3. Photo linked instantly
Monthly plan from €500 No cost per image · one-time studio setup if you don't have one Price per item decreases with your volume
Route B AI
Packshot of a purple overshirt
Campaign image of the same overshirt with an AI house model

Example with a fully AI-generated in-house model

Fully with AI

No studio or shoot day: your iPhone photos become packshots and model images.

  1. Photographing with your iPhone
  2. AI creates the packshot
  3. Model shots and campaigns with your in-house model
Monthly plan from €500 + AI images from €0.05 per image No studio, camera, or photographer needed Price per item decreases with your volume
Photopilot Linking, editing, texts, and control
  • Your online store
  • Brand portal
  • Retailers with Photopilot
  • Fashion Cloud

How brands choose in practice

  • Route A Seasonal campaign on location

    Your own photographer; Photopilot links each image to the items.

  • Route B A drop between seasons

    No shoot day: model images and a small campaign from your packshots.

  • Both Pants and dresses where sizing matters

    One real shot in the correct size, then your house model.

What you create

One item, all images for your brand.

Real production results at Genti: from studio shoots to front and back packshots, with their own detail photo included.

  1. Sand-colored half-zip sweater with a white collar on a mannequin in the studio
    01 Studio shot
  2. The same sweater as a ghost packshot, front view
    02 Front
  3. The same sweater as a packshot, back view
    03 Back
  4. Close-up of the zip, the white ribbed collar and the knit of the same sweater
    04 Detail

Own campaign shoot, plus a campaign per drop

Your shoot is automatically linked; for drops, Photopilot creates the series from your packshots.

  • Campaign shoot automatically linked to articles
  • Reusable art direction per collection
  • Campaign, lookbook, and social crop
Campaign image with motion and fabric drapeCampaign image with a chrome chair and blue suitCampaign image with a seated pose

Examples with a fully AI-generated in-house model

Complete looks from your own collection

Scan the items of a look; each photo is immediately linked to all items.

  • Scan by barcode or article number
  • One set, all items linked
  • Shop the Look in your webshop
Overview of sets, with the model and items in the look for each set
Set with the selected model and scanned items

A consistent face with your house model

Photograph with whoever is available; Photopilot only replaces the face and hair.

  • Brand model by brand and target audience
  • Seams, buttons, and folds remain real
  • Rotates automatically after capture
Studio shoot with a team member as the model
Capture
The same shot with your regular in-house model
House model

Packshots and product copy in your own brand style

Crop, background, and grid are fixed per brand; texts in your brand voice.

  • Ghost packshots without a mannequin
  • Texts in multiple languages
  • Care instructions and materials for each item
Half-zip sweater on a mannequin in the studio
Studio shot
The same sweater as a ghost packshot in the brand's fixed house style
Packshot
And then

Your campaign perfectly showcased everywhere

Every retailer receives the same up-to-date images, texts, and product data. Retailers using Photopilot get them instantly in their own format and order.

  • Brand portal on your own domain Retailers filter and download images, EANs, and article data.
  • You decide who sees what Per retailer, you choose the brands, and you see the downloads.
  • Retailers with Photopilot Your images linked to their items by EAN every hour.
  • Your own online store Shopware, WooCommerce, and BigCommerce directly; other shops via FTP, Excel, or API.
  • Fashion Cloud and B2B platforms The same approved version, including for retailers outside your portal.
Genti
  • Brown knitted sweater with half-zip and a pocket on the sleeveGENTI · K5099-3284-040 TURTLE ZIP LS DARK BROWN · 3 images
  • Dark blue bodywarmer with zipper and patch pocketsGENTI · N5038-1869-010 ZACH NAVY · 3 images
  • Light gray knitted T-shirt with round neckGENTI · K5123-3254-028 ROUND NECK SS EE LIGHT GREY · 2 images
  • Gray knitted cardigan with zipper and collarGENTI · K5106-1840-022 PRIZE DARK GREY · 3 images
  • Dark brown sweater with stand-up collarGENTILUOMO · K5215-262-040 TURTLE LS DARK BROWN · 2 images
  • Gray bomber jacket with zipperGENTILUOMO · G5074-608-022 LUCIANO DARK GREY · 3 images
  • Dark brown overshirt with zipper and two chest pocketsGENTILUOMO · S5261-962-040 BONUCCI SHIRT JACKET ZIP DARK BROWN · 2 images
  • Dark blue overshirt with buttons and two chest pocketsGENTILUOMO · G5155-962-110 REMO NAVY · 2 images
This is what the brand portal looks like
How it works

From collection to campaign in four steps

  1. 01

    Connect your collection

    Articles, colors, sizes, and EANs from your ERP, PIM, or feed.

  2. 02

    Shoot or generate

    In your studio, on location, or with AI from your packshots.

  3. 03

    Select and approve

    Per collection, you decide what proceeds automatically.

  4. 04

    Publish everywhere at once

    Webshop, brand portal, retailers with Photopilot and Fashion Cloud receive the same version.

All features

Everything for your brand, in one platform

FAQ

Frequently Asked Questions

Route A: traditional shoot, without generative AI

I do not want to use AI. What can Photopilot do for me?

Enough: you work with your own camera, photographer, and models, and Photopilot matches each photo to the correct item, edits it, and publishes it to your webshop, retailers, brand portal, and Fashion Cloud. That editing (cropping to your template, making it freestanding, color matching) is done by our own AI, but it creates nothing new: every pixel of your product comes from your own photo. Generative AI like Model Swap or AI campaigns is only activated if you want, and you only pay for it if you use it.

What is the difference between editing and generative AI?

Editing AI works with your own photo: recognizing what's in it, making it freestanding, cropping to your template, color matching, and checking. Generative AI creates a new image, like a model photo from your packshot or a campaign image. Without generative AI, every pixel of your product comes from your own photo; even the shadow is the real one from your photo or a soft layer we calculate from your product's shape.

Which cameras and studio software does Photopilot work with?

Photopilot Studio is an app for Windows and macOS with a direct Canon connection: photos appear during the shoot directly with the correct item. If you use Profoto, OrbitVu, StyleShoots, Capture One, or another camera, photos come in via a shared folder or network drive, with fixed filenames.

Does Photopilot replace our photographer or studio?

That's up to you. If you want to keep your photographer, lighting, and models, Photopilot handles the surrounding work: linking photos to items, sorting, editing according to your brand style, and publishing. This allows one person to run a complete studio shoot. Fewer shoot days are also possible, with the iPhone app or AI images: see the AI route.

Our campaign is shot by an agency or external photographer. Is that possible too?

Yes. The selection comes in via upload, FTP, SFTP, or a ZIP file. Using fixed filenames or item numbers, Photopilot matches the images to the right items. Images that cannot be matched automatically remain visible so your team can assign them manually.

What is a set in Photopilot?

A set is a complete look: all products photographed together, with the model wearing the look. You scan the products by barcode or product number, and every photo is automatically linked to all products in the look. This lets you show complete outfits from your own brand in your online store and at your retailers.

What is the cost of the route without generative AI?

The monthly plan starts at €500 per month for 1,000 enriched items per year, including image editing and publishing; the price per item decreases as your volume grows. You pay nothing per image. If you don't have a studio, a setup with camera and flash is required once; the studio page provides an indicative cost. If you shoot with the iPhone app, that's not necessary.

Route B: fully with AI, photos with your iPhone

I do want to use AI. What can I do with Photopilot?

You don't need a studio: photograph with an iPhone on a rack, hanger, or mannequin and Photopilot turns them into packshots in your house style, and then model images and campaigns with a fixed AI house model. You can create AI models unlimitedly with a short description, or based on a real face if that person gives permission. Everything goes through the same review as regular photos.

What does the fully AI route cost?

The same monthly plan, starting at €500 per month for 1,000 enriched items per year, plus the AI images you create: from €0.05 per image. Here too, the price per item decreases as your volume grows. A studio, camera, flashes, or photographer are not needed; an iPhone is enough.

Can your brand create campaign images without a photoshoot?

Yes. You choose a product set, your consistent brand model, and an art direction with set design, lighting, and pose. Photopilot creates the campaign images based on your existing packshots. For items where fit and length need to be exact, you use a real shot as the basis and Photopilot only swaps the model.

How do I prevent an AI image from misrepresenting my product?

By reviewing it before it goes live. Each AI image undergoes the same review as your other images: you compare it with the item you have in hand and only approve it then, and you decide what can be automated per brand or collection. You choose how the image is created: entirely with AI from your packshot, or with Size Guarantee, where you photograph the item once in the correct size and only the model is changed. In both cases, you can use your own house model, ensuring your brand always looks the same.

Can you use your own brand model for your brand?

Yes, if you want: you choose a fixed AI house model per brand and target group. In studio shoots, Photopilot only replaces face and hair, so clothing, pose, and lighting remain real. If you prefer working with real models, you skip this step.

For both routes: retailers and publishing

Do your retailers also need Photopilot?

No. Retailers without Photopilot get an account for the brand portal and download what they need in the browser. Retailers using Photopilot request access with one click in Brand integrations and then automatically have your images linked to their own items by EAN.

What is the Photopilot brand portal?

A portal on your own domain where retailers log in and download images, product data, materials, and care instructions of your brand. You decide which brands are visible to each retailer and see what is downloaded. You activate your own domain with one DNS record.

Can you also publish to Fashion Cloud and your own online store?

Yes. The same released images and article data go per EAN to Fashion Cloud and other B2B platforms, so retailers outside your portal always find the correct version. Contact us to set up Fashion Cloud as a channel. For your own webshop, they go directly to Shopware, WooCommerce, or BigCommerce, and to other systems via FTP/SFTP, the Webshop Excel, or the API.

Where are our images and data stored?

In the EU. Application and database hosting are in Amsterdam, and file storage and CDN run through Cloudflare in the EU. The agreement includes a data processing agreement with the list of subprocessors.