On the left, you see the production image and item fields from Duifhuizen; on the right, a complete webshop text with title, description, and SEO based on the same item information.
Accepted in production
Input
Article
Bric's X-Bag weekend bag, color 209 poppy
Material
Light nylon, leather details, and detachable shoulder strap
Features
43 x 28 x 19 cm, 23 liters, includes carry-on and toiletry bag
Result
Bric's X-Bag Poppy weekend bag orange
This handy weekend bag from Bric's X-Bag series offers plenty of space for a short trip or a sporty outing. The lightweight nylon material is resistant to scratches and stains, while the leather details of vegetable-tanned leather give a classic Italian look. The bright orange color makes the bag recognizable on the luggage belt and gives every departure an optimistic appearance.
SEO text
Bric's X-Bag Poppy weekend bag in orange with 23-liter capacity. Light nylon with leather details, carry-on size, includes toiletry bag.
How it works in practice
Content Automation You Can Control
A customer decides faster when the correct product information is immediately clear: fit and washing advice for clothing, size and content for suitcases, material and fitting for lighting, or content and usage for cosmetics. Photopilot creates complete, searchable content per product type.
Set the content standard once. Photopilot can then automatically approve and publish trusted brands and collections, while exceptions remain visible to your team.
Output fields
Determine exactly what is written
SEO title, meta description and product description are separate output fields. For each field, set the source, limit, language, format and instructions, then test the result immediately.
Brand rules
A unique voice for each brand
Brand story, tone of voice, target audience, and specific writing rules are centrally stored and automatically included with every new text.
Control
Automatic where possible, review where desired
Set automatic approval per brand or collection. The team only sees the exceptions you consciously want to review and always keeps track of what has already been published.
Product data
Also care label, material, and filters.
Wash at 30°C
do not bleach
iron at low temperature
38 wash symbols, recognized and clarified
Photopilot reads care labels from two sources: Fashion Cloud when the brand provides them, and a USB camera on the studio floor when you photograph the label yourself. With voice control, you start the scan by saying 'photo'. Then you choose care label or material, and the recognized data is linked to the item. A barcode or item number links the scan to the right product.
Main fabric
Cotton 97%3%
Lining
Polyester 100%
Every detail and percentage processed
Composition comes from Fashion Cloud or from a photo of the material label. Start with 'photo', scan the label with the USB camera and Photopilot groups outer fabric, lining and percentages for the correct product text.
Cotton is breathable and elastane provides stretch. Photopilot incorporates this material information into the product text.
Blouse
Neck shape
V-neck
Fit
Regular fit
Suitcase
Height
75 cm
Content
98 liter
Fixed options by item type
A blouse needs different attributes than jeans, a dress, or a shoe. Photopilot uses fixed option lists for each item type, such as neckline, sleeve length, fit, wash, material, or closure. You can use that data in product texts, filters, and exports. Options are selected from approved choices and can be configured by brand, category, and webshop field.
Material and care instructions directly in Shopware In the Shopware integration, Photopilot sets them as a property on your product page and, if you want, as a filter in your webshop: choose Cotton and see everything with cotton. In every language of your shop, automatically updated. More about the Shopware integration
Writing rules per brand
Your tone, your rules.
Different brands require different tone, length, and product details. Photopilot records those rules per brand, category, and publication field.
Tone of voice per brand
Excluded forbidden words
Always the latest language models
Text rules
Text by item type, brand, and placement
Jeans, dresses, and jewelry require different words
Gender, item group, and merchandise hierarchy determine which features appear in the text, so each item comes online with the right words.
One text, many destinations
Short product card, long description, SEO meta, shop-specific JSON fields. Set what is generated, how long, in which language, and to which destination per slot.
Forbidden words and custom rules, set
Define which words should not be used and which writing style applies per brand and category. New texts automatically follow those agreements.
Scan the label and see the item
Scan a barcode on the studio floor and all product data opens immediately. Adjust something when needed or automatically approve trusted brands; review remains optional per brand or collection.
Set data & cross-sell
Use styling sets in your product content too
When Photopilot knows which items are in a look together, Content can use those relationships for product texts, combine-with blocks and automatic cross-sells on the product page.
Complete look
Items from the same styling set as a cross-sell block.
Combine with
Accessories and tops or bottoms from approved sets.
Product text
Product text can specify which articles are worn together.
One text, every languageCreate the product text once and send each translation to Shopware or your own webshop. Dutch, English, German, French, and more.
Replenish · betaMissing item info from a website or Excel; your own data remains.
SEO and alt textsYou use the same product attributes for SEO titles, meta descriptions, alt text, bullet points, filters, and Google Shopping. That keeps both the copy and the data that search engines and webshop filters rely on accurate.
See what's already onlineFor each item, Photopilot reads from your webshop whether the content is already live and marks it as 'already online'. New generation focuses on missing texts or texts that need improvement.
Sets as cross-sellWhen Photopilot knows which items belong together in a look, those relationships become 'combine with' blocks, cross-sells, and sentences in the product text.
Check per brandSet up automatic approval by brand or collection. The team only sees the exceptions you explicitly want to review.
What does automatic product enrichment with Photopilot cost?
A fully enriched product costs from €0.01; the price depends on the number of languages and the text length. In 2026, Photopilot created 8,138 complete product enrichments for Van Dijk, averaging €0.01 per enrichment.
How does the product copy stay in our own brand voice?
Brand story, tone of voice, target audience, and writing guidelines are recorded per brand and automatically included with every new text. You choose the AI model yourself, always from the latest language models.
Do I have to review every generated product text myself?
No. You set automatic approval per brand or collection. The team only sees the exceptions you deliberately want to review.
